The New Transparency
The New Transparency
From sustainable materials to supply chains, from digital identities to blockchain, new innovations are racing to match
the increasing consumer demands for brands to go above and beyond in providing more transparency than ever before.
Is transparency just a buzzword?
Already in motion before the global pandemic, transparency has a
newly found urgency due to COVID-19. The developments are rapid across industries as diverse as beauty, retail, materials and food.
Combining digital identities, tracing, sustainable materials and more,The New Transparency offers consumers increased visibility, safety
and education, while giving businesses unprecedented control over their supply chains and their environmental footprint.
newly found urgency due to COVID-19. The developments are rapid across industries as diverse as beauty, retail, materials and food.
Combining digital identities, tracing, sustainable materials and more,The New Transparency offers consumers increased visibility, safety
and education, while giving businesses unprecedented control over their supply chains and their environmental footprint.
The New Transparency is not just a trend of consumer expectation – it’s a powerful tool for businesses to streamline their operations and bring sustainable efficiency and prosperity.
Bio-boosted Beauty
As beauty products are used so intimately in
consumers’ lives, people are increasingly looking for
reassurance on safety standards. Assigning a digital identity can offer transparency around the ingredients to confirm the product’s authenticity. Brands offering such transparency around sourcing and packaging, that boost products’ health and sustainability credentials, will win customer loyalty
Open Diets
It’s clear that profound issues exist with how we manage food and drink. Complex supply chains have obscured provenance for years. However, materials and technology are offering consumers
control over what they consume.
Retail Regeneration
E-commerce has experienced a boom –
packaging and supply chains are a new focus
for transparent and sustainable practices.
As governments start to introduce regulations,
new industry standards on labour across
the supply chain must be adhered to,
as transparency extends to human costs
as well as environmental ones.
for transparent and sustainable practices.
As governments start to introduce regulations,
new industry standards on labour across
the supply chain must be adhered to,
as transparency extends to human costs
as well as environmental ones.
Future-proofed Materials
When material science and technology
work in harmony, complexity is eliminated from traceability and transparency. This intersection between digitisation and new and exciting materials is allowing The New Transparency to thrive.